{"id":18,"date":"2026-04-22T03:53:54","date_gmt":"2026-04-22T03:53:54","guid":{"rendered":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/?page_id=18"},"modified":"2026-04-23T12:29:53","modified_gmt":"2026-04-23T12:29:53","slug":"about","status":"publish","type":"page","link":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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We believe founders should build not balance books<\/span><\/h2>\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ledger was born out of frustration. After seeing countless great companies fail
not because of their product, but because of poor financial visibility, we decided
to build the accounting firm we wished existed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our Core Values<\/h2>\t\t\t
\r\n\t\t\t \tThe principles that guide how we hire, how we work, and how we serve our
\nclients every single day.\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n Accuracy above all <\/h3>\n \n\n
\n Financials are the source of truth for\nyour business. We treat every\ndecimal with the respect it deserves,\nensuring zero errors.<\/div>\n \n \n <\/div>\n \r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Move at startup speed <\/h3>\n \n\n
\n Traditional accounting firms take\nweeks to close the books. We use\nmodern tooling to get you actionable\ndata in days, not weeks.\n<\/div>\n \n \n <\/div>\n \r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Radical transparency <\/h3>\n \n\n
\n No black boxes. We show you\nexactly how we categorize your\nexpenses and where every dollar\ngoes, so you are always in control.<\/div>\n \n \n <\/div>\n \r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Meet the Team<\/h2>\t\t\t
\r\n\t\t\t \tWe are a mix of CPAs, software engineers, and former startup operators who
\nlove numbers.\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sarah Jenkins<\/h2>\t\t\t
\r\n\t\t\t \tChief Executive Officer\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tFormer VP of Finance at a Series C\nfintech. Started Ledger to fix the\nbroken back-office experience for\nfounders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marcus Vance<\/h2>\t\t\t
\r\n\t\t\t \tChief Technology Officer\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBuilt high-frequency trading systems\nbefore pivoting to small business\naccounting automation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Elena Rostova<\/h2>\t\t\t
\r\n\t\t\t \tHead of Advisory\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEx-Big 4 auditor with a passion for\nhelping startups navigate their first\nmajor fundraises.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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David Chen<\/h2>\t\t\t
\r\n\t\t\t \tLead CPA\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTax optimization expert. Loves finding\nobscure R&D credits that save clients\nmillions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Want to join us?<\/h2>\t\t\t
\r\n\t\t\t \tWe are always looking for talented accountants, software engineers, and
\naccount executives to join our growing remote team.\t\t\t <\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tView Open Roles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We believe founders should build not balance books Ledger was born out of frustration. After seeing countless great companies failnot because of their product, but because of poor financial visibility, we decidedto build the accounting firm we wished existed. Our Core Values The principles that guide how we hire, how we work, and how we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":58,"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/pages\/18\/revisions\/581"}],"wp:attachment":[{"href":"https:\/\/wpeasyelements.com\/demotemplate\/ledger\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}